Tame Playboy Enters Philippines publisher assures no bare-breasted women

April 4, 2008

You won’t see bare-breasted women in Playboy’s Philippine edition that hits newsstands next week, but the mag does promise “anything under the sun of interest to men.”

“The Philippine edition has been adjusted to our culture, including the fact that we are a predominantly Catholic country and a little more conservative,” Dolor said.

While flesh will be featured, “there will not be full frontal nudity,” Dolor said, stressing that they were not out to compete with the local editions of “lad magazines” FHM and Maxim, which are more explicit.

“We are targeting a different demographic — the slightly mature, more upscale men,” Dolor said.

“The main reasons for them buying this magazine is for the artwork, articles and photography,” he said.

Four of the Philippines’ top literary writers are among those on the roster of contributors to Playboy, the 25th international edition of the US-based magazine which was launched more than 50 years ago, he said.

While some ultra-conservative segments of the society “won’t be very happy” Dolor said he does not expect the magazine to trigger social unrest like in Indonesia, the world’s largest Muslim nation.

Playboy launched its Indonesian edition in 2006, triggering protests there and forcing advertisers to back out.

But Monsignor Pedro Quitorio, spokesman for the influential Catholic Bishops’ Conference of the Philippines (CBCP), said the Philippines already had a host of problems from poverty to scandals that it can’t afford to “have one more moral problem.”

“That (Playboy) would destroy our moral stature,” Quitorio said, adding that government should investigate the franchise.

Senior CBCP member Bishop Pedro Arigo, meanwhile, noted that Filipinos “are already a lost generation” with sales of adult magazines widespread in the country.

The magazine is treading softly, after the editor of its Playboy Indonesia faced charges of violating indecency laws. Though he was acquitted, rock-throwing protesters in the populous Muslim nation expressed their outrage.

When asked how much skin the mag would show, Spokesman Beting Laygo Dolar told the Associated Press, “Maybe one nipple.”

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