|
by: Michael James
Advertising.com
http://www.advertising.com
› › ›
Ad Networks
Advertising.com offers performance-based online advertising across all
Internet-enabled media, including the Web, wireless and e-mail.
Advertising.com's
AdLearn technology offers marketers a strategic decision making tool that
optimizes online campaigns in real-time. AdLearn utilizes a mathematical
algorithm that electronically learns where campaigns work best, and continually
adjusts them so advertisements are directed toward those placements where they
are most likely to meet a specific objective, such as customer acquisition or
driving traffic to a site.
The company's
conversion tracking and optimization (CTO) service is powered by AdLearn and
works to align advertisements to the prospects most likely to convert -- whether
the desired conversion is a download, registration, or sale.
Advertising.com's ad
serving technology serves billions of ads each month across all Internet-enabled
platforms. The company's reporting technology allows advertisers to quickly
create custom reports for simply and easy campaign analysis.
The company's
optimization, ad delivery, and campaign reporting technologies work across its
range of advertising solutions, including its network of more than 4,000 Web
sites, and its e-mail network of over 500 newsletters with an estimated reach of
25 million people.
Advertising.com is
also able to reach mobile consumers via short message service (SMS), personal
digital assistant (PDA) advertising and wireless application protocol (WAP)
technology. Advertising.com is also leading a research initiative on the
effectiveness of wireless advertising -- the Wireless Advertising Marketing and
Measurement Initiative (WAMMI), which has brought together the leading players
in Internet, market research, advertising agencies, marketing and wireless firms
to develop standards.
|
